Promote Your Book Online – Different, Not Better

Every year a host of thousands of new books are published and promoted online. Most of these are about topics you already have heard of: weight loss, leadership, creativity, etc… There is no point really in re-inventing the wheel. But the most successful of these books are not teaching you something better, but presenting the idea differently. Weight loss is weight loss… it’s the new twist that the author is presenting that makes it attractive to readers.

Sometimes solving two or more problems that the reader is having can be the new twist you are looking for. A book titled: “Lose A Waist Size In 3 Days” offers not only an original idea about dieting, but solves a time management issue for the reader as well. The author has identified a need for speed in the readers psyche as well as their need to look better. A woman nearing her wedding day would find this of interest.

Books that just say “A Better Way….” are not solving an issue or presenting an idea in a new light. It’s just a bit superficial and pushy. Unique ways to present an age old concept will work fine when promoting a book. These same principles apply to editorial staff and marketing managers of major publishing houses when it comes time to shop your book with a proposal. An agent you hire to sell the book to a publisher will use the same concepts to present the book. An agent or editor worth her salt will help come up with unique ways to market as well. These can apply to online or offline promotions. They help in booking yourself on radio and TV. Media producers have heard most pitches before. They are always looking for different ways of solving age old issues that for each new generation of audience, change very little.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

Product Design For New Inventions

Just because you have a great new invention does not unfortunately necessarily mean that it will sell easily or that you will be able to make it into a real product. Taking a new idea from the germination of an idea, to a real product that can be mass produced, that will sell, and that will get good reviews and earn you big profits is difficult work and it’s important to make sure that you get help and that you get real product design when you try to launch a new invention.

First of all you will need to come up with your invention. This is the relatively easy part, though of course it’s also important that you make sure this is a product that will actually sell and that will actually be popular. Some great ways to come up with new inventions are to think about what you could use in your own life that would make your day to day routines and jobs easier. The more often you think you would use the product the more likely it is to be highly successful and the more likely you are to make a big profit from it. But chances are that if you could use it, then so could someone else. If you have a little niggle in your life, or if you think a task could be completed faster then think about how you could solve that problem or complete the job faster.

Another way to come up with new inventions is to try and combine two or more things that already exist. By combining two existing products you can come up with one product that’s easier to transport and that has multiple advantages.

From here though the challenge is then to take that product and to make it into something that you can sell and that can really launch a business. That’s where product design comes in.

To sell a product it needs to be mass produced. This means that it needs to be constructed by a machine en mass using parts, and that means that you need a file that the machine can read – a CAD file which stands for ‘Computer Automated Design’. In other words, you need someone who can create the precise design specs here.

At the same time though that design needs to be well thought out to the point that it will take into account things like the cost of materials. This is absolutely crucial if you want your product to actually be profitable – and if you are spending too much creating each unit then you will have difficulty selling it on to buyers and stores.