Internet Business Basics Begin With Continuity Products

The single most important principle to understand when you start an internet business is the idea of a continuity product. These are products that pay you month after month, even after the initial purchase. The best way to do this set up a continuity product is to offer a free trial period with the purchase, and then charge automatically every 30 days. They offer you the chance to to master internet business basics.Internet Business Basics – The Rationale Behind Continuity ProductsSo here is why you must have continuity products. It evens out the spikes. What do I mean by that? A lot of times when you are selling products like I was, you would have this big spike. Maybe you make $10K in a week. And then a couple weeks go by or a month, and then you have another big sale. And then months go by and you have another big sale. So you have this spike in your income, which is no fun at all.But if you have continuity, then you have this big spike cause you have this big launch, and then you have continuity income. Now they are paying you monthly after the spike. Then you have another big spike, now it is monthly. And then another big spike, and so on. Instead of having this see-saw income, you actually have this income that just rises and rises. Because continuity products even out those spikes.You also develop long term relationships with your customers. It is no fun selling something to somebody and then months later going back and trying to make another sale. Because there has not been a relationship established, they usually answer, “No.”Put them into your continuity, and all of a sudden you have this continuing dialogue with them because you are meeting with them every month.Internet Business Basics – Continuity Product ModelsModel #1: Monthly audio club is one of my favorites. I might say, “Buy my $37 e-book, and get 30 days free in my family business audio club.” Very simple and a great way to start an online business.So where do you get the audio? Well, a lot of you have your own audio. Maybe other people interviewing you. You interviewing others. Private label rights audio. This is very easy. There is even some software you can use that will burn it to a CD, put a label on the CD, put it in a DVD case for you, put the overwrap on the DVD case, put an insert inside for other marketing materials, and shrink wrap the whole thing for just $1.75 each. Let me repeat that. That is $1.75 each. You cannot even hardly buy the raw materials for that.
And it looks slick. It looks really nice. It is shrink wrapped, and it is ready to mail to your customers. It is about as easy as it gets. Imagine 500 people paying you $20 a month. That is $10,000 a month just from a monthly audio club.Model #2: A membership site. It is usually a password protected site.Model #3: A monthly call because your customers want more of you and your expertise. It is not that hard to get on the phone once a month or do a webinar once a month for your people. Or monthly videos. You can find lots of those on YouTube.What does all this mean for you? Well, it is residual income. It is like rental income without the renters. That is as simple as it gets.Internet Business Basics – Choose Appealing TopicsSo, what topic should I choose? Well, what topics work well with an internet business? With information marketing? Practically anything, but always try to use one of these angles: information that will make someone money, information that will save someone money, information that will save someone time, information that will save someone pain. (And that can be emotional, financial, or physical pain.) And information that will make someone feel better about themselves.Let me illustrate what I mean. What if I showed somebody how to save $1500 a year on their car insurance for $27? Would that be an easy trade? Oh yeah. What if I showed somebody how to save 30 hours of working on some kind of software program, or doing something. What if I showed you how to take away that chronic back pain for $27? Would you pay $27 to get rid of chronic back pain, to get rid of arthritis, to get rid of financial pain or even emotional pain? So that is what you are looking for when you are looking for a topic to work or an angle for a topic. I really believe that almost every topic can include one of these four or five angles here.So what would your angle be? Think it through and begin working on your continuity products. They are the basic building blocks of any internet business.